A press release, also called media release or news release may be defined as a written, video or audiotaped material regarding a product, service, company, event or person exhibited by its proponents to the media as a feature and for coverage.
The main purpose of a press release is to promote and market a product, service or anything else that a principal wants to create an awareness of. It usually includes the important information on the subject to be “pitched” or drawn attention to, quotes from selected persons on that particular subject and contact information on the people concerned in case the readers are interested to know more.
A press release is a quick and simple way to attract your audience and get them interested in the product you are trying to promote. Here’s how.
Free Coverage
A press release should always be considered especially in your digital marketing strategy. It will only cost you the time and effort to create content or you could very conveniently hire a reputable professional to do it for you and not worry about the cost to put it out. You can do it through online marketing, one of which is an automated email platform and allow technology to do its job.
You Have Control Over The Content
A very advantageous merit of putting out a press release is that you can control what is going to be said about your product or service. You will be able to decide on what are the important information to be discussed, who will serve as sources of this information or persons to provide the quotes, how long or short you want the material to be, and many others.
Take advantage of the fact that you are controlling the message to make it work for you. Expound on how your product or service can be indispensable to your audience and make a call to action.
You Choose Your Audience
Digital marketing can give you a choice with regard to your audience. You can either go for a very wide coverage or concentrate on a target clientele through email marketing. You also have the ability to tailor the release to each bracket of the audience you would like to reach.
Social Networks Are A Big Help
Every digital marketing strategy includes social media. Make the most of these when sending out your press releases. Even newsrooms are currently leaning towards digital channels over the more traditional forms of communication, this is going to be in your favor.
Trust Through Pitches
A pitch that is successful results in a third-party party coverage. A third-party party coverage from a person who is reputable in the field is of great benefit to your company because potential clients tend to be trustful of materials written by an objective third-party source. This will vastly increase your company’s credibility, therefore, a higher value to your business as compared to only relying on traditional advertisements or promotional methods.
Coming out with a press release Singapore is an invaluable part of the overall digital marketing strategy. Don’t be left behind.